Global corporate marketing strategies Essay Example | Topics and Well Written Essays - 2000 words

Global corporate marketing strategies - Essay ExampleRBS has taken this formidable metre as many international banks are focvictimization on Chinese security market for growth. RBS is entering the Chinese banking sector with a vision to come European, US and British companies to China, and allow the investors to gain access to equities and debt of the foreign companies (ICFAI. 2011).Chinas entry into World Trade Organization (WTO) in the year 2001 has brocaded the entry barrier of the overseas investors leading to a flow of investment in the securities and financial market of the country. The banks in China have to operate using the global operating standard in terms of accounting and corporate governance reforms. The large commercial banks like RBS need to follow an increased manifestation requirement in the auditing standard in order to be able to list in public. Recently, riots in China have created an unstable political condition. This has lead to foreign companies becoming a pprehensive about investing. However, strict measures have been adopted by Chinese Government to restore a safe environment for the investors in the country.The Chinese economy which was reformed and was transformed into a market oriented one since 1978. This frugal reform has helped in promoting an environment which has positively affected the various(prenominal) initiatives and entrepreneurship. The economic condition of China has reduced poverty and has boosted the per capita income of the people to the highest level (Kuijs, 2012). In 2010 China was ranked as the country having second largest economy in the world. For the past 26 years the average economic growth has been sustained at the rate of 9.5% indicating the economy of the country is on rise (Davila, n.d.). The higher economic growth and the national income reflect the feasibility which RBS is seeking in the country for expansion. The countrys present banking industry is worth 14 thousand million in assets. The followi ng graphs show the GDP growth in China and how the