Peets Coffee and Tea - Business Model and SWOT Analysis Free Essay Example, 1750 words

Peet s coffee has managed to attract and maintain a large group of loyal consumers who call themselves the Peetnicks although the term as evolved to include consumers that adore quality coffee and tea. Peet coffee has a wide variety of signature blends such as French Roast, Espresso Forte, Fair Trade Blend, and Arabian Mocha-Java. Its stores located in most parts of the country offer 2-hour free wireless internet for its customers. Most of Peet s grocery stores are located in the State of Calfornia. Its specialty segment controls 46% of the market share in the Bay Area. Recently, the company has managed to expand its product to other grocery locations in New York, Carolina, and Florida. Business segmentRetail storeThe retail segments accounted for 68% of total sales; the remaining 32% represented the specialty segment. As of 2010, the company operated 190 retail stores located in six different states through which Peet sells whole coffee bean, pastries, and beverages (Obermiller 160). The company retail stores are designed to enhance the sale of fresh coffee beans and to encourage customers to try out coffee varieties through its beverages. We will write a custom essay sample on Peets Coffee and Tea - Business Model and SWOT Analysis or any topic specifically for you Only $17.96 $11.86/pageorder now Reports indicate that the net sales in the retail segment increased by 2% in 2010 compared to the previous year. The increase was due to an increase in sales level in the stores. SpecialtyGrocery: Sales revenue in the grocery stores comprised 23% of the net revenue in the year ending December 2010. Peet coffee sells most of its merchandise through various groceries, and club stores. To boost these sales, the company has developed a merchandising system that has enhanced its competitiveness in the specialty segment. Currently, the growth rate of the company in the grocery is estimated at 22%. Home delivery: In 2010, home deliveries contributed 5% of the net sales revenue. The home delivery channel provides access to fresh-roasted coffee to the customers. The home delivery services are offered through the company s website.

Analysis Of A Good Man Is Hard To Find By OConnor

A Good Man is Hard to Find is a showdown of between a grandma with a fairly shallow feeling of goodness, and a criminal who encapsulates genuine insidiousness. The grandma appears to regard goodness for the most part as a component of being respectable, having great conduct, and originating from a group of the correct individuals. O Connor s prevails to draw out his contentions in this short story to total up the inclination that in this day and age, societal ethics and qualities have definitely disintegrated making the world an inhabitable place. One inquiry that surfaces in the story is the thing that the meaning of a decent man is and how there is so few of them cleared out on the planet. A significant number of the characters in†¦show more content†¦The Grandmother recognizes herself as having the best esteems. She totally overdresses for the outing in a naval force straw cap and collars and sleeves, so that if there was a mischance, individuals would know she was a woma n (368). The storyteller brings up that she looks downward on other individuals also. In the start of the story, she censures the mother for not taking the youngsters to various parts of the world and being wide (367), and discloses to John Wesley that he ought to be more aware of his local state and his folks (368). Regardless of being so judgmental, the Grandmother never scrutinizes her own deceitfulness, lip service, and self-centeredness. When she censures John Wesley about the state, she calls a little dark kid a charming pickaninny (368) in a similar sentence. She later says that little dark children don t have things as they do and that in the event that she could paint, she would paint that photo (368). The Grandmother paints this photo later with a sentimental story of past times worth remembering on the Southern estates. Her meaning of a decent man is even imperfect. The storyteller says she would have hitched Edgar Teagarden in light of the fact that he was a noble man wh o purchased Coca-Cola stock, making him a rich man (369). At last, when theShow MoreRelatedAnalysis Of A Good Man Is Hard To Find By Flannery OConnor1523 Words   |  7 Pagesteach them otherwise; using psychological and biographical reading strategies to analyze â€Å"A Good Man is Hard to Find† and Revelation† by Flannery O’Connor one will come to see the reality of people and who they really are instead of the faà §ade they have placed up. In the story of â€Å"A Good Man is Hard to Find† a family is getting ready to go on vacation. The grandmother who is portrayed as being an upright good ole’ southern woman in fixated on a criminal who has recently escaped from prison and suggestsRead MoreCritical Analysis Of A Good Man Is Hard To Find By Flannery OConnor1573 Words   |  7 PagesFlannery O Connor was often shocked to find how people interpreted her stories. Some readers of A Good Man is Hard to Find believed the grandmother was evil, even a witch. Soon O Connor set out, quite explicitly, in letters and lectures to detail the theology of the story and the importance of the grandmother as an agent of grace. In a letter to John Hawkes, she explained how violence and grace come together: More than in the Devil I am interested in the indication of Grace, the moment when youRead MoreA Good Man Is Hard To Find By Flannery OConnor Character Analysis1911 Words   |  8 Pagesreasons. However, one factor evident in the texts is that she has portrayed them in the most negative way. Therefore, this paper is an analysis of how O’Connor’s stories A Good Man Is Hard to Find, Good Country People, and Everything That Rises Must Converge portray the downfall of major characters in them. A Good Man Is Hard to Find In the book, A Good Man is Hard to Find, O’Connor has shown the downfalls of her major characters. Firstly, Flannery uses the grandmother who the reader comes across asRead MoreThe Moral Structure Of Flannery OConnors A Good Man Is Hard To Find1148 Words   |  5 PagesWorks Cited Bonney, William. The Moral Structure of Flannery OConnors a Good Man Is . Studies in Short Fiction, vol. 27, no. 3, Summer90, p. 347. EBSCOhost, pulaskitech.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=afhAN=9705041482site=ehost-livescope=site. The ten stories in Flannery O’Connor’s A Good Man Is Hard to Find circumscribe a moral and thematic center (Bonney). William Booney’s article was written as if the grandmother is actually grasping the savingRead MoreLiterary Analysis â€Å"Setting† – a Good Man Is Hard to Find2158 Words   |  9 PagesChad Funk Professor Sharon Thiese The Short Story May 28th, 2012 Literary Analysis â€Å"Setting† – A Good Man is Hard to Find In the story â€Å"A Good Man is Hard to Find† by Flannery O’Connor starts out by giving a look at a dysfunctional family on a vacation, but ultimately, gives insight into ourselves as well as the nature of good and evil, how they can clash, and how they can co-exist, even in the same person. The setting, which plays a critical role in this short story because the grandmother showsRead MoreThe Lame Shall Enter First 32248 Words   |  9 PagesWriters who see by the light of their Christian faith will have, in these times, the sharpest eye for the grotesque, for the perverse, and for the unacceptable†¦. To the hard of hearing you shout, and for the almost-blind you draw large and startling figures. —Flannery O’Connor, â€Å"The Fiction Writer and His Country†1 Long before the likes of Raymond Carver, George Saunders and Lydia Davis, Flannery O’Connor was writing biting, grotesque gothic tales, scattered with strong religious and moral overtones

Case Study Analysis about International Marketing of Nike

Question: An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations An analysis of Nike Inc. internal business factors An evaluation of market potential, to include an identified shortlist of markets with potential. Then using a clear and identified screening criteria, select two recommended markets with clear justification as to why these markets have been selected. Recommended and justified market entry strategy to take Nike Inc. into each of these markets Recommended adaptations to Nikes marketing mix for the proposed markets, ensuring differences in culture and consumer behaviour are recognised in their marketing mix activity. Answer: Introduction Nike started their journey as an American multinational corporation and set an objective to establish their business across the entire world. Their prime target was to provide footgear products to their end-users; however, they also focused on other marketing sales products like attire equipment and services(nike.com 2016). Their annual revenue is exponentially growing since every year. In the year 2014, their annual income is $27,799 billionand raises ten percentages to 30.6 billion US Dollars for 2015 (NIKE, Inc. 2016). The previous year was the outstanding year for them as their Gross margin as expanded 60 basis points to 46.2 percentages (nike.com 2016). Nike receives its highest annual revenue from the North America and it costs$1,740 million for the concerned organization, which is followed by the Western Europe form where Nike has earned $5,709 million and from the emerging markets they receives$3,898 million in for the previous year that is 2015(NIKE, Inc. 2016). Nike has also gained their popularity more than for the online business than the stores present in the markets. They also want to take initiatives for establishing new stores in all possible location so that they can grow their markets worldwide (nike.com 2016). It is also predicted by the experts that the annual revenue of Nike Inc. will cross 36 billion US Dollars for the fiscal year 2017. Figure 1: Annual Revenue and Annual Income estimation (Source: NIKE, Inc. 2016) This assignment comprises of the market study for the two countries where Nike is not existed at present and trying to attract those communal. In this study, the researcher focused on the two new markets Nigeria and Bangladesh. The analysis of micro and the macro factor is also enlightened by the analyst that could influence their market strategies which are further followed by the evaluation of the potentiality of their markets. The researcher also analyzed the screening criteria for the selection and justified their entry strategy and the study ultimately wraps up with the marketing mix proposal for achieving their success in those selected markets. Discussion Macro business factor Pestle Analysis Figure 2: PESTLE Analysis (Source: Yuan 2015) Political condition: In Nigeria and Bangladesh is a high-risk and high-rewarding market; however, they are stable at present and Nike can take initiatives to open their markets in these areas, as no other competitors will show their interest to compete in those areas (Sandberg 2013). Economic condition: Nigeria and Bangladesh being the least developed country, their governing bodies will eagerly take appropriate footsteps for recovering their Economic condition and provide Nike the best possible opportunity to set up their business in their respective countries (Yap and Yazdanifard2014). Social factors: They are also responsible for the market planning as they are taking participation in sports. Bangladesh youth is performing well in crickets and Nigeria participates in basketball, football and other games. Technological factor: West et al. (2015) depicts that Nike can also collaborate with the online media like Amazon and eBay to attract customers with the modern technologies as todays youth spends more time over the internet. They prefer those opportunities where they do not have to make much effort for achieving the desirables. Environmental factors: Nike targets for CO2 reduction up to 20 percentages in 2015 out of which they attained 13 percentage of the less reduction of these gasses (Houlihan2013). They also emphasis on the less water usage in the countries like Nigeria, Bangladesh and other countries where there is scarcity of safe water, Nike attained 15 percentage of less usage of water since 2011. Vadicherla and Saravanan (2015) also demonstrate that the effort for using the sustainable material for innovation like ColorDry products use for shoe Dyes and the use of Flyknit Technology maintains the sustainability for their less consumption of water. Legal factors: Nike faced legal factors like sweated labour like the one they faced in Pakistan, Thailand and China. Conditional unemployment is another legal factor that is face by Nike in previous era. Nike also paid minimum wages to the employee in the countries like Indonesia. Thus, Nike takes initiatives to resolve their controversy in the undertaken places that is Nigeria and Bangladesh. Micro Business factor Porters five forces Analysis Figure 3: Porters five forces of Nike (Source: Yap and Yazdanifard 2014) Rivalry among competitors: According to Mahdi et al. 2015, this Competitive rivalry of Nike is extremely high and can be a reason that threatens Nikes market share growth. The athletics products are prone to continuous changes due to change in customers preferences and technology. Moreover, Under Armour and Lululemon Athletica focus more on the niche market such as yoga apparels and others that could threat their market share. Moreover, local companies also improve their products that also raise their threats regarding the competition. Bargaining Power of Suppliers: This has a low impact as no supplier holds significant bargaining power. The third party distributor in selected countries like Vietnam, Indonesia and others, handles their footwear and apparel products. Moreover, no other factories exceed the 6% of the production made by Nike and hence the bargaining power of supplier gets limited (West et al. 2015). Bargaining power of Buyers: Customers can bargain high extent in order to get a top class product in a reasonable price range. Zink and Fischer (2013) also depicts that direct-to-direct sales has risen by 23% compares to 6% growth in their wholesale business, as a result, Nike takes initiatives to strengthen their direct channel. There is a high chance for huge wholesale consumers to develop a partnership. Threats of New Entrants: Nike enjoyed the circumstance where they have assurance that any new entry organization in the same field cannot match the reputation of Nike within a short interval of time. Nike believes that online retailer have the potential to gain more popularity than market retailers as consumer prefer things that can be easily available. Threats of Substitute Products: It is evident that the requirement for the athletic apparel is improving their quality and customers cannot substitute these products. As the quality is improving day-by-day, it can be a great thereat for Nike in the existing markets as well as to those places where they intends to open their business. Analysis of Nike Inc. internal business factor Ansoff Matrix Image 4: Ansoff matrix (Source: Zink and Fischer 2013) Market Penetration: Out of their total sales almost 42% of their total sales are obtained from United States. Their existing product obtained total revenue of $23 million dollars in the previous year and stated to increase the income in future. Product Development: The risk in this is very high as Nike intends to formulate new products for bringing development in the existing items. In this context, Nike takes the initiatives for redesigning their new products to reduce the cost for manufacturing new products. Thus, proceeding in this way, Nike can target new places also where there is no existence of their factories and retail shops. Market Development: This mainly emphasizes on their existing products in the markets. Their major risk relies on the fact that their competitors like Adidas extend their business by sponsoring their products in sports events to staring teams like Germany national football team (West et al. 2015). In the new market places also, Nike must have to take initiative to support local and national sports events for attaining more interest. Diversification: Until the year 2015, Nike has not taken any steps for diversifying their products. The major risk rely in this scenario is whether the new products will be liked by the consumers or not. However, they have to take measurable steps for formulating new products that are of low cost while not compromising in the quality. In this way, Nike can attain more popularity among the low-income public in the developing countries. Conclude Analysis SWOT Image 5: SWOT Analysis (Source: Zink and Fischer 2013) Strength: Rainer et al. (2013) depicts that apart from the manufacturing of the shoes, Nike also manufactures variety of sports accessories like baseballs, footballs, volleyball and tennis in enough quantity. Their strength also relies on the fact that they have their factories in all their markets so that they can sell their factory outlets in a very reasonable price to their new customers especially of the low-income group people like in Nigeria md Bangladesh. Weakness: One of the major reasons regarding their weakness is that their income from the business is heavily relying on the footwear markets. Rainer et al. (2013) depicts that; the circumstances will affect their trading procedure largely if the market shares erode. It is not always possible for Nike to inaugurate their genuine shop; as a result, they collaborate with retailer, who stocks similar products of their brands in a much reasonable price. People, who always cannot afford Nike, will always go for the other brand. This situation may arise in the low profitability of the Nike. Opportunity: Zink and Fischer (2013) analyzed that 42 percent of the Nigerian people took agriculture thus, Nike have an opportunity to provide them a job to the educated people for the betterment of their factory and as well as the Nigerian and Bangladesh community (Stinson and Pritchard2013). Nikes innovative products and their products physical appearance provide the concerned company an opportunity to develop a fashion sense in the youth. They also have an opportunity to invest in the research and development section to innovate products other than the footgear that is sunglasses and jewelry (Zink and Fischer 2013). Threat: All the global brands suffer from threats in their trading business. (Mahdi et al. 2015) mention that being a global company, Nike has to deal their business by selling their product in international markets with different currencies values. As a consequence, it is very difficult for the Nike to evaluate their overall profit shares as these differences in the currencies values lead to their instability of their trade. Izogo and Ozo (2015) also enlighten that, there are numerous sports brand like Adidas Inc., PUMA and others in the market and they are intended to compete with Nike for attaining a better market position compared to Nike. Recommended and justified market entry strategy / screening for the markets potential Image 6: Market Entry Strategy (Source: Gross2013) Some essential feature those are required for the market entry strategies for the Nike are as follows: Country Identification: Apart from the developed country to start their business, Nike has selected two countries Nigeria and Bangladesh, where there is not much development until now. Nike can take initiatives to identify the requirement of furtherance in these countries, along with also targeted them for their trading system. Preliminary Screening: In the second stage, Nike must have to be focus regarding the macro and micro environmental factors. Gross (2013) depicts that, Nike can take advantage of these two countries as their other competitors like Reebok, Adidas Inc. will not easily target these countries. Apart from that, the screening of the competent collaborators is also very crucial for the market entry. They can pick other online shopping hubs like Ikea.com, Groupon.com, and Shop.com etc. In-Depth Screening: This is the third step concerning the market entry strategy and enlightens the marketing mix policies. Concerning the countries Nike have selected, they can take inventiveness for formulating low range products for the low-income group like farmers and service people. Schlegelmilch (2016) suggested that they can also plan an effective strategy for the distribution procedures for serving their products to their end-users. Final Selection: In this step, Nike can select their final location considering the location of their retail showrooms. They have to consider the other retail store of the same products to decide their position on the existing shops. Direct Experience: The higher authority of the Nike has to visit the places of the Ibadan in Nigeria and Bogra in Bangladesh to gather personal experience about their culture and the business practices (Davidson et al. 2015). This direct experience of these authorities makes then enables to understand the community or the society better and helps them to incur their business in those targeted places. Exampling the scenario of Nigeria, the authorities can take opinion from the local how much they value sports and support the sports accessories. This step is beneficiary for them to take the idea of formulating products according to their requirements. While in the case of Bangladesh, the authorities can consult with the local sports academic institutes or school to gather the information regarding the sports needs. Reason for selection for these markets The prime reason for the selection of these markets is the development of the livelihood in a place where people do not think about the additional requirement of the luxurious materials. Awoniyi (2016) mention that people in Nigeria are mostly related to the farming and Bangladesh with the local service sectors. Nike mainly focuses on targeting these places for making their livelihood comfortable and takes the challenges to establishing their trading. Nigeria is a country where the experts predict that the demands of trading commerce will increase up to 2020 and hence the Nike wants to take the advantage of that prediction. The prime reason for the selection of the Bangladesh is to rectify their fault that Nike has faced for the uncertain situation of Sweatshop in Bangladesh. They want to take an initiative for resolving the situation and provide the community with better job offer following the ethical approach of trading (Mahdi et al. 2015). Proceeding in this way, they can make the life of the locals better than their present condition by providing them the opportunity to associate with a global brand image and also an occupation matching with their educational knowledge. Adaptation of Nike's marketing mixes for the proposed markets Price: The price factor is the central issue regarding the effective marketing mix. The Nike can manufacture a very small range of product considering the economic condition of the Nigeria. People here are mostly agriculture-centric and having a very less income. Thus, Nike must consider this factor and design their products in the low range. For Bangladesh, it is a developing country and also values sports. The pricing can be moderate in these communities so that every person from every section can use their products and helps in their productivity. Product: Nike in the community contributes some of their wide range of footwear not only for the sports purpose; however, for daily wear and clothing accessories. According to Shank and Lyberger (2014), people in Bangladesh are participating in sports nowadays and Nike can take the initiative to manufacture other equipment like sports ball or eye gear so that the customers can get all the required sports accessories under the same roof. Their product ranges are also for all kind of consumers from old to young and women. Promotion: Accomplishing the educational approach, Nike can also select the most famous sports icon to promote their products and their purpose. Collaborating with the digital media technology, Nike can also deliver their offerings to household people via TV Commercials or Air-advertisements through Radio etc. (Chaston2015). Online advertisements and personal e-mail can also promote the modern technologies in these areas as well as their online trading approach to the youths. Place: Ibadan in Nigeria and Bogra in Bangladesh are one of the densest cities in their country respectively. These areas are suitable for the establishments of new stores, and there is enough space for formulating their manufacturing factories as well (Lyberger 2014). They can also consult with the local or the country experts and the governing authorities to spaced-out their factories to match with the economy. Recommendation Suggesting a way to improve the marketing strategy for Nike is the part of the judgment. Nike must have to be conscious of the environment. They should take care of the raw products they use for their shoe materials. They also emphasize on the eco-friendly leather materials and focus on the reusability and recycling. Being a leading company, Nike also has to take measures for promoting the Corporate Social Responsibility (CSR) activities in the places targeted by them that are Nigeria and Bangladesh. Proceeding in this way, Nike can able to attain reputation in the society, which is important in concerned location. Participating in the voluntary activities helps them to gather status in the community that helps them to survive in the long run. Collaborating with the local academic center, Nike can take initiatives for promoting sports activities to the students for promoting their brand products and their usage to them. This way they can also target other under-developed countries wh ere other retailers do not take initiatives to start their business. Another consequence is that Nike must have to follow the ethical consideration for their trading system to avoid and an adverse situation like their experience of Bangladeshs sweatshops. They must have to utilize the educational knowledge of the common people and provide them training so that they can serve the company their best possible services for the betterment of the organization. Moreover, they can also take measures for formulating new ranges of products like sports bikes, headgears etc. to attract the customers with their wide varieties of products and make it easy for them to access every kind of goods under the same roof. Another step that can be taken by the Nike Inc. is to expand their business in multiple locations of the same place so that the end-users can access their shops from anywhere irrespective of their physical presence. Conclusion Nike Inc. has already attained their brand image all over the world. They are progressing well with their performance and productivity compared to each year and looking for their further expansion. The increase in the worldwide commercial competition forces Fast Moving Consumer Goods (FMCG) in search of new efficient markets for starting up a business from the scratch. Nike has taken the initiative to launch their business to two of the underdeveloped countries Nigeria and Bangladesh, where the livelihood of the communal are not goods as well as stable; however, they started measures for the betterment of the society. Nike has to consider the micro and macro environmental factors like the competitors and their physical and virtual collaborators. Irrespective of the past adverse experience with Nike, the governing authorities supports the company for implementing the growth initiatives in their origin so that the economic growth can be enhanced and they can match the current trends of the world. References Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D. and Overy, P., 2015. Sustainability oriented innovation: a systematic review. International Journal of Management Reviews. Anon, (2016). [online] Available at: https://www.nike.com Awoniyi, M.A., 2016. The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria. American Journal of Industrial and Business Management, 6(02), p.136. Carvalho, V.M., 2014. From micro to macro via production networks.The Journal of Economic Perspectives, 28(4), pp.23-47. Chaston, I., 2015. Marketing Mix. In Internet Marketing and Big Data Exploitation (pp. 116-133). Palgrave Macmillan UK. Davidson, S., Harmer, M. and Marshall, A., 2015.Strategies for creating and capturing value in the emerging ecosystem economy.Strategy Leadership, 43(2), pp.2-10. Gross, J., 2013. Market Entry Strategies for Saturated Markets. Houlihan, B., 2013. Commercial, political, social and cultural factors impacting on the management of high performance sport. Managing high performance sport, pp.17-29. Izogo, E.E. and Ozo, J.U., 2015. CRITICAL EVALUATION OF HOW WELL PLACED AMAZON IS TO SUSTAIN ITS HISTORICAL IN ONLINE RETAILING.British Journal of Marketing Studies, 3(6), pp.31-42. Mahdi, H.A.A., Abbas, M., Mazar, T.I. and George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment. International Journal of Business Management and Economic Research. NIKE, Inc. (2016). NIKE, Inc. Reports Fiscal 2014 Fourth Quarter and Full Year Results. [online] Available at: https://news.nike.com/news/nike-inc-reports-fiscal-2014-fourth-quarter-and-full-year-results-fiscal-2014-fourth-quarter-and-full-year-results Rainer, R.K., Cegielski, C.G., Splettstoesser-Hogeterp, I. and Sanchez-Rodriguez, C., 2013.Introduction to information systems: Supporting and transforming business. John Wiley Sons. Sandberg, S., 2013.Emerging market entry node pattern and experiential knowledge of small and medium-sized enterprises.International Marketing Review, 30(2), pp.106-129. Schlegelmilch, B.B., 2016. Global Marketing Strategy: An Executive Digest. Springer. Shank, M.D. and Lyberger, M.R., 2014.Sports marketing: A strategic perspective. Routledge. Stinson, J.L. and Pritchard, M.P., 2013. Leveraging sport for social marketing and corporate social responsibility (CSR).Leveraging Brands in Sport Business, p.221. Vadicherla, T. and Saravanan, D., 2015.Sustainable Measures Taken by Brands, Retailers, and Manufacturers.In Roadmap to Sustainable Textiles and Clothing (pp. 109-135).Springer Singapore. West, D., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage. Oxford University Press. Yap, S.P.W. and Yazdanifard, R., 2014. Comparison on the impact of standardization and adaptation on international marketing.Journal of Research in Marketing, 3(1), pp.250-259. Yuan, C.M., 2015, July. PEST Analysis of Digital Fitness Equipment Market Based on Internet of Things Technology. In2015 International Conference on Artificial Intelligence and Industrial Engineering. Atlantis Press. Zink, K.J. and Fischer, K., 2013. Do we need sustainability as a new approach in human factors and ergonomics?.Ergonomics, 56(3), pp.348-356.

Responsibilities free essay sample

Review what your role, responsibilities and boundaries would be as a teacher in terms of the teaching /training cycle. My aim in this assignment is to examine what role, responsibilities and boundaries would be as a teacher in terms of the teacher/training cycle. According to Wilson (2009), roles are functions of a teacher, which are, planning and preparing for the class, developing interesting ways to deliver the lesson, assessing the impact of learning, ensuring safe learning environment, marking work, feedback, record keeping. The teaching/ training cycle consists of five phases. The initial stage is ‘Identifying Needs’. I am the assessor, reviewer; sign poster. It is my responsibility to identify the needs of learners usually based on their social, physical, intellectual, cultural and emotional needs. I ask previous teachers, look at the ROA, Use a VARK test to see what different learning styles (visual, auditory read/write and kinaesthetic).Cooper (1996) as cited in Wilson (2009)analysed peoples learning preferences, following the assumption that most learning occurs through the left side of the brain (noted for logic and order) yet by using the right side of the brain (noted for creativity), learning could be enhanced. We will write a custom essay sample on Responsibilities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I must provide an appropriate learning environment. I must set professional boundaries in the teacher/learner relationship. I must know where my professional role stops and refer them onto someone else if the learner has any financial, personal issues. The second stage of teaching cycle is ‘Plan and Design’.I am the planner, designer, reviewer, scheduler. I plan and design a course which meets the learner’s needs and the course requirements. It is also my responsibility to write the syllabus for the course ensuring that all learning outcomes, aims and objectives are met. Several factors need to be considered, for example the aims and objectives, time and resources available for delivery and how learning is going to be evaluated. I include a variety of teaching methods in the lesson plan, for example lecture, role play, discussion, and demonstration to maximise the potential for learning.I’m usually faced with limitations in resources available and conditions to meet the requirements of the awarding body. The third stage of the teaching training cycle is ‘Deliver’ and is where I am the tutor, demonstrator; communicator; facilitator. Claire E. Weinstein and Richard E Mayer (1983) state that â€Å"Good teaching includes teaching students how to learn, remember, think and motivate themselves. I deliver the course, appealing to learners of different levels with different leaning styles. At the start of each lesson I tell the learner what the objectives are and how they relate to the overall course outcome. I also support learners during tasks. I have a responsibility to keep the learners safe and assess the safety of the classroom. I maintain current knowledge of my subject. I keep all the necessary records and paperwork. I maintain professional boundaries throughout the delivery of the course. I dress ‘appropriately’ – an ‘appropriate’ style of clothes will differ according to the subject. I communicate and behave in an acceptable way. I keep a professional distance from the learner, never get too friendly remembering at all time that the teacher/learner relationship. The fourth stage is ‘Assess’.Assessment is the way learning is measured and a learner’s progress towards the final objective is checked. I am the assessor, recorder, marker, etc. Assessment can be done by different methods, for example assignments, observation or simulations. Regardless of which method is used I’m responsible for ensuring the assessment is SMART (specific, measurable, achievable, realistic, and time bound). The results of the assessment are used to evaluate the effectiveness by reflection. I give accurate feedback to learners on their progress and make sure their progress gets recorded in accordance with the awarding body or organisational procedures.I never set assessment tasks that are not linked directly to the objectives. I make sure that the assessments are at the correct level for the learners and assess what the learners should be able to achieve. The final stage is ‘Evaluate’. At this stage I am the evaluator, researcher, reflector, reviewer and questioner. I complete a lesson evaluation after each session and reflect on sessions which can be done verbally or by using evaluation forms or some other form of evaluation activity.This process of reviewing and evaluating should pave way to implement any changes considered to be beneficial during the course delivery. The importance of reflection on the ability to improve my performance is shown by Petty (fourth edition p447) â€Å"Only people who reflect on, and learn from, past successes and failures are able to improve† Successful reflection enables me to change my aims ,objectives, planning and delivery as necessary when I continue with the training cycle.I am limited in the ways to make changes to my evaluation techniques as I have to be well within the rules set by the awarding body. I even face problems sometimes in evaluating students at different levels. Teachers are required to be aware of key aspects of the current legislation and codes of practice relevant to their subject and organisation. In conclusion, I must be aware of my roles, responsibilities and boundaries, as a teacher at all times. Word Count 842